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MexCampaign

MexCampaign has been designed with the marketing and/or public relations of an organisation in mind; an SMS-based platform that enables the public to participate in SMS contests, voting, quizzes and games. Additionally results can be communicated immediately to those who participate. Organisations can also use this infrastructure to conduct innovative marketing and promotional campaigns via mobile phone.

Benefits of MexCampaign:

  • Fast campaign set up- shorter lead times when compared to broadcast advertising.
  • Better campaign testing - test and tweak different versions of ads to improve success.
  • Quantifiable; response measurability down to an individual level.
  • Direct delivery of marketing messages.
  • Delivery receipts verifying which messages are delivered.
  • Higher response rates than typical Internet and conventional media channels.