MexPremium utilises a reverse-billing SMS process whereby charges are made to a subscriber's mobile phone in return for a service. Typically the subscriber sends an SMS message to a short-code number (usually 5 digits), often including a keyword in the message. In return the subscriber receives a service or multimedia content for which a charge is made on that subscriber's mobile phone.

How MexPremium works.

In some countries, providers are required by law or regulation to provide a means of opting out of a service once it has been commenced. Most typically, this is achieved by sending a stop message (most typically, simply “STOP”) to the same number as the service itself.

Some examples of MexPremium applications are charged voting systems for television and the press, subscription campaigns for a football team's news service allowing fans to receive goal replays, or prize draw and competition-type marketing applications.

As you can see, MexPremium enables a full range of SMS reverse-billing services – e.g. regular news update, gaming results, information alerts, reminders, etc.

Benefits of MexPremium:

- Provides a clear link to revenue generation.
- Community building around content preferences to promote higher loyalty to services.
- Reliable billing, directly to the mobile carrier's bill rather than to a credit card.









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